Your passion is safe here.

Mica, the brainchild of Creator Club approached me to bring her vision for a creative resource for freelancers. As someone who has been helping independent creatives take control of their career for years, Creator Club is aimed to be a platform that further amplifies her mission. For this project, I was tasked to develop an identity that creatives would gravitate towards. As it is an educational resource after all, we must find a balance between informational and fun.

We came to a conclusion that we can develop a bold visual identity while maintaining a sense of trustworthiness. For this initial concept, we were vibrant but not overboard, creative but disciplined. For the logo mark, we were inspired by vintage illustrations. The coffee cup was simply meant to be a universal symbol of productivity. The use of electric blue and beige highlights the platform's authoritative without being too "corporate."

Client: Creator Club
Year: 2021
Project: Brand Identity