Romance ain't dead.

The "Fallen" floral company brand identity exudes modern elegance with its refined, soft serif logo. The design incorporates a distinctive "period" that subtly evokes the shape of a flower petal, hinting at the company’s core product. This clever detail, combined with a high contrast color palette of black, white, magenta, and purple, creates a sophisticated and contemporary look.

The blend of classic typography and bold colors results in a brand identity that feels both timeless and fresh. This thoughtful design not only highlights the beauty of "Fallen’s" floral offerings but also establishes a strong, stylish presence that appeals to those seeking elegance and modernity.

Concept: Fallen Floral Co.
Year: 2022
Project: Brand identity

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