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Haraya is Filipino fashion brand that specializes in resort and loungewear for the free-spirited. Initially launched in 2020 as a passion project, Haraya aims to make easy-to-wear pieces that can be worn anywhere. In 2025, the brand returned with a fresher, cooler approach–with a total rebrand that fuels its desire for freedom and optimism through authentic, versatile clothing.
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Haraya
Wearable staples for the tropics
PROJECT
Brand Identity















