Concept: Paterno
Year: 2022
Project: Brand Identity

Paterno is a premium men's fashion concept brand seeking to embody timeless elegance and unparalleled craftsmanship. With a focus on high-end, exquisite garments for the modern man, the brand required a refined identity that communicates exclusivity and sophistication, without providing accessibility.

Overall, the brand identity excudes a preppy and cool aesthetic that is aimed at men who are style-conscious. The logo mark is meant to resemble multiple "keys," in various rotations to convey a message of unlocking one's full potential. The branding is accompanied by a preppy stripe to give it a bit of distinction.

The key is you.